I’m Vidal
a Seattle-based Principal Designer

I design digital experiences that connect brand, systems, and strategy to business impact. Across technology, travel, telecom, and media, I’ve built products, teams, and foundations inside companies at moments of growth and transformation.

Disney
T-Mobile
Alaska Airlines
Expedia
Disney
T-Mobile
Alaska Airlines
Expedia
A white rectangular object with a reflective surface showing a blurry reflection.
A tall palm tree on the sandy beach, with a clear blue sky and a few clouds in the background.
Digital collage showing Alaska Airlines branding, a plane tail and wing in flight, and overlapping mobile and web interfaces of airline booking, offers, and travel information.

Modernizing the Alaska Airlines Travel Experience

The logo of Alaska Airlines featuring a stylized dark blue airplane in flight above the words 'Alaska Airlines' in blue text.

Cross-Platform UX / Design Systems / Brand Evolution

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People smiling and using smartphones outdoors with digital devices displaying telecom and internet plans and products

Evolving T-Mobile’s Digital Front Door

The T-Mobile logo, featuring a black background with magenta text and design elements.

Homepage Strategy / Experimentation / Optimization

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A digital illustration featuring various app interface elements including a smartphone app layout, a webpage with information about digital chips, and a framed image from the movie Moana. There is also a 3D animated Buzz Lightyear character standing near the app elements, on a blue background with a faint, scenic view of the outdoors at sunset or sunrise.

Unifying Walt Disney Studios’ Platforms

Close-up of a black spider with a shiny body and long legs on a white surface.

Platform Architecture / Design Systems / Shared Foundations

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Screenshot of Marvel Studio's Cosmos Map with a cartoon clock character in the foreground, pointing at a space-themed timeline interface.

Building Marvel’s Multiverse Platform

Marvel logo with large white letters on a red background, centered on a black background

Data Mapping / Motion Design / Scalable Experiences

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