I’m Vidal
a Seattle-based Principal Designer
I design digital experiences that connect brand, systems, and strategy to business impact. Across technology, travel, telecom, and media, I’ve built products, teams, and foundations inside companies at moments of growth and transformation.
Modernizing the Alaska Airlines Travel Experience
Cross-Platform UX / Design Systems / Brand Evolution
Evolving T-Mobile’s Digital Front Door
Homepage Strategy / Experimentation / Optimization
Unifying Walt Disney Studios’ Platforms
Platform Architecture / Design Systems / Shared Foundations
Building Marvel’s Multiverse Platform
Data Mapping / Motion Design / Scalable Experiences