Senior Manager, UX & Design
January 2022 - Present

Leads a multidisciplinary team across UX, visual, and XR design to shape next-generation enterprise tools for filmmakers and creative executives. Directs design strategy for internal applications supporting global film production workflows, while ensuring visual consistency across multiple portfolios in alignment with studio brand and creative direction. Integrates AI and XR capabilities into toolsets to support real-time collaboration and asset management. Partners with studio leadership on executive storytelling and strategic design initiatives.

Manager, UX & Design
March 2021 - December 2021

Led a cross-functional design team through large-scale digital modernization efforts, corporate acquisition and alliance initiatives, and an urgent pivot in response to the global pandemic. Oversaw the implementation of a unified design system that drove consistency across both consumer-facing and internal platforms. Mentored and coached team members across product design, visual design, and UX writing, fostering growth and cross-disciplinary collaboration. Championed UX improvements across platforms, aligning key experience enhancements with broader business and strategic priorities.

Senior UI Designer
June 2019 - March 2021

Led the evolution of customer-facing design systems to drive visual consistency and scalability across digital platforms. Provided art direction for e-commerce flows, improving booking and shopping experiences across web and mobile. Partnered with marketing to unify digital and physical brand touchpoints, bridging historically siloed teams and aligning communication. Supported broader brand modernization efforts that strengthened Alaska’s competitive edge on the West Coast and helped position the airline for national growth and expansion.

Design & UX Lead
June 2017 - May 2019

Creative direction for cross-sector campaigns in travel, automotive, and financial services, driving brand visibility and user engagement through award-winning digital campaigns recognized for innovation and business impact. Lead toolset creation through modular design systems to accelerate campaign delivery and ensure consistency across platforms. Spearheaded strategic pitch presentations to senior leadership and industry partners, securing alignment and generating new business opportunities.

Visual Designer
November 2015 - May 2017

Unified visual branding across product and marketing touchpoints to reinforce brand consistency and recognition. Developed flexible UI libraries and visual design standards that streamlined execution across mobile and web platforms. Collaborated closely with UX, product, and marketing teams to embed cohesive visual design throughout the user journey. Strengthened the connection between brand expression and user experience, ensuring every interaction felt intentional and aligned.

Visual Designer
September 2013 - November 2015

Designed B2B communications, sales enablement materials, and brand storytelling assets across digital and print formats. Produced microsites, presentation decks, and print collateral for the advertising division. Relaunched the media kit for global brand partners with a refreshed visual approach and updated content strategy. Supported executive presentations and partner showcases with clear, visually compelling design that reinforced brand messaging.