Shaping digital products from experience strategy to visual craft.
I work best on product problems that span more than one screen or team and customer journeys + platforms where brand and product have to work as one.
A design practice built in layers
01
Visual craft + storytelling
Started in visual design and digital storytelling, learning how hierarchy, brand, and interaction shape what people notice and understand.
02
Product + commerce
Moved into commerce and travel, where the work had to do more than look right. It had to help people choose, book, and move.
03
Systems + platforms
At Disney, the unit of design got bigger: connected products, internal platforms, design systems, and the organizational decisions behind them.
04
Strategy + experimentation
Today, I’m applying that range to high-traffic consumer journeys, using AI to prototype faster, test earlier, and sharpen impact.
Outside of work, I’m usually traveling, exploring cities, or taking in great interior design, a clever menu, a new exhibit, or really good signage. At home, I mostly take direction from my dog, Sky.
Explore my work