Building Engaged + High Preforming Teams
Leadership & Philosophy
Coaching with Context and Clarity
I’ve led teams of up to 14 across UX, visual, systems, content, and emerging tech. My approach adapts to the individual and the moment. That might mean coaching a systems designer through dev handoff challenges, embedding a visual designer into a new product track to build traction, or supporting a senior IC as they lead discovery across functions.
When managing people leaders, I focus on helping them lead with clarity and build strong relationships across their teams. That includes earning trust, reading the room in high-stakes settings, and keeping people motivated through change. I focus on making sure strategic priorities and organizational goals stay at the center of their decision-making, so their teams stay aligned, engaged, and effective.
Strategic Execution Across Teams
I bring a strategic mindset to every phase of the work, from early framing to final delivery. Whether guiding a platform overhaul or evolving a design system, I focus on creating the conditions for clarity, momentum, and alignment. I work closely with product and engineering leads to shape direction, pressure-test ideas early, and stay aligned on what success looks like at every stage.
Executive Alignment and Influence
At the executive level, I know how to translate design into language that resonates. At Alaska, I worked closely with the CMO and Chief Digital Officer to position our design system as a key lever for scaling quality and accelerating delivery. It became a foundational part of how the company operated across platforms. That same focus carries into the day-to-day, showing up in critiques, working sessions, and ongoing feedback to keep the work sharp and the team focused on what matters.
Organizational Impact
Scaled and restructured teams across disciplines, including UX, visual, content, systems, and XR, adapting resourcing models as priorities and platforms evolved
Shaped product and platform strategy by embedding designers into early planning phases, influencing scope, and aligning teams around phased rollouts
Led design system adoption across multiple business units, securing executive buy-in by demonstrating reduced design debt and faster development cycles
Created processes and documentation that supported team onboarding, career development, and consistent delivery
Sustained high team retention through major organizational shifts by cultivating a sense of shared purpose, psychological safety, and visible impact
Hosted cross-functional intensives and working sessions, breaking down silos between engineering, product, and brand to accelerate progress on complex tools
